November 22, 2005: Two-and-a-half years after opening its virtual doors, the iTunes Music Retailer enters the listing of high 10 U.S. music retailers.
Whereas iTunes gross sales numbers can’t but match the promoting energy of established retail giants like Walmart, Finest Purchase and Circuit Metropolis (or fellow tech firm Amazon), this milestone nonetheless represents large information for Apple — and digital music gross sales as a complete.
Apple within the ascendance
The figures got here from information evaluation agency The NPD Group. It reported that, within the third quarter of 2005, Apple cracked the listing of high U.S. music retailers. Whereas no actual figures got, the report confirmed that Apple’s iTunes mannequin was very a lot within the ascendancy.
The listing went like this, with the comparative place for 2004 in parentheses:
1. Walmart (1)
2. Finest Purchase (2)
3. Goal (3)
4. Amazon (4)
5. FYE (10)
6. Circuit Metropolis (tied for five)
7. iTunes (14)
8. Tower Data (tied for 7)
9. Sam Goody (tied for five)
10. Borders (9)
The information about iTunes gross sales numbers served as a big reminder of how briskly Apple carved out a reputation for itself on this space.
iTunes gross sales numbers: On the rise
The iTunes Music Retailer had solely debuted a pair years earlier, on April 28, 2003. On the time, digital music was synonymous with music theft — courtesy of pirate providers like Napster that helped make unlawful downloads large enterprise. The truth that iTunes downloads had been now as worthwhile as among the giants that offered music the old style approach got here as an enormous reduction to the music business.
The information didn’t come as a complete shock, although. It was clear just about from Day 1 that iTunes could be large. By December 15, 2003, Apple celebrated its 25 millionth download. By the next July, Apple sold its 100 millionth song. And iTunes went on to sell millions of music videos and even distribute feature films.
Maybe greater than different industries, the music biz loves charts. Seeing iTunes gross sales numbers crack the highest 10 provided proof constructive that Apple was onto a winner. In reality, iTunes proved unstoppable throughout the first decade of the 21st century.
Apple offered songs by the billions. And by February 2010, Cupertino had change into the one largest music vendor on the earth. In the meantime, some stablished giants (just like the Borders Group, ninth on the listing right here) bumped into issues.
Nonetheless, as streaming providers like Apple Music and Spotify supplanted digital gross sales lately, iTunes’ days became numbered. Apple lastly pulled the plug on iTunes in 2019. With the discharge of macOS Catalina, Cupertino cut up up the venerable iTunes app into three dedicated apps: Apple Music, Apple TV and Apple Podcasts.
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