Tower Data Rockets From the Tomb

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Illustration for article titled Tower Records Rockets From the Tomb

Photograph: Tim Boyle / Employees (Getty Pictures)

For those who’re of a sure age and cultural predilection, you’ll bear in mind Tower Data with nice fondness. Based in 1960, the shop was a bulwark in opposition to normality for years and doubtless among the finest locations to purchase vinyl, tapes, CDs, books, and merch for all of your favourite pre-Spotify bands. When it died 14 years in the past, it appeared like the top of an period.

Now, because of the magic of the web, Tower Data is again. Are they bringing again the shops, you ask? Will I be capable of choose up a zine and a replica of Unknown Pleasures? Nope. The brand new Tower Data is principally an internet site devoted to vinyl and CDs, and the brand new CEO, Danny Zeijdel, sees it as a method for the Instagram technology to scratch its nostalgia itch.

The corporate additionally added a weblog, referred to as Pulse!, that, dare I say it, jogs my memory a little bit of the long-dead SPIN journal. Possibly it has some legs in spite of everything?

Illustration for article titled Tower Records Rockets From the Tomb

Screenshot: Tower Data

To be abundantly clear, this website isn’t the warehouse of media that Tower as soon as was. There are a couple of pages of basic vinyl and CDs for every style and a few branded merchandise obtainable. Mainly, Tower is betting on the nostalgia market, which often may be counted on for a couple of million in gross sales.

The brand new website positively doesn’t match the sensation of strolling right into a crowded file retailer and pawing via 1000’s of disks whereas “Dry The Rain” blasts over a set of tinny audio system, however at this level in our sluggish decline into late-stage dystopia who cares how we get our vinyl?

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